Have you ever wonder how the first Apple logo looks in 30 years back? Did you know Volkswagen was Hitler’s idea? Or how the IBM logo changes over the time? Or where the Mercedes-Benz Brand And The Three-Pointed Star logo came from?
If you don't know, but you are interested check this page:or these:
You learn more from failure than you can from success...
Because of this I can only recommend this book: Sergio Zyman: Brand Failures - The Truth about the 100 Biggest Branding Mistakes of All Time (He is a marketing executive, best known as the marketer behind New Coke.
And I have not read this, but it was recommended to me: Andrew. S. Grove (1996): Only the Paranoid Survive. (He is a Hungarian American businessman, who was one of the earliest employees of Intel Corporation.)
Any other recommendation to read a good book about marketing psychology is welcomed! :)



